ClickUp — “We Just Weren’t Working”

A playful 30-second spec ad reframing burnout as a breakup between a young professional and their chaotic tool stack. Written in the voice of ClickUp’s real user—a 20-something juggling too many apps—it mixes humor, frustration, and relief to show how one tool can organize the chaos.

Script

[Scene 1 — BREAKUP] (0:00–0:06)
Visual: A 20-something faces their screen; app icons (Slack, Sheets, Trello, Calendar, Gmail) hover like a toxic group chat. Soft indie breakup song plays.
VO (calm, heartfelt):
“Guys, we need to talk. You used to make my life easier… but now, every time you ping me, I flinch.”

[Scene 2 — CHAOS] (0:06–0:15)
Visual: Tabs explode; notifications stack; a file named final_final_v12.xlsx flashes; frantic typing.
VO (building frustration):
“It’s not me—it’s literally you. And the twelve other apps you dragged into this relationship.”
(beat)
“I’m runnin’ out of RAM, patience, and coffee.”

[Scene 3 — ENTER CLICKUP] (0:15–0:25)
Visual: The chaos melts into ClickUp’s clean interface—calm, bright, breathable.
VO (relieved):
“Then I met ClickUp. Just one app. ONE. Planning, chatting, tracking—it does it all.”
(beat, witty line:)
“Tomorrow, we soft-launch my sanity.”

[Scene 4 — PAYOFF / CTA] (0:25–0:30)
Visual: They close their laptop, flop onto the couch, peace restored.
VO (grinning):
“Sorry, we just weren’t working.”
On-screen text: ClickUp. Organize chaos.
Super: Try it free → clickup.com

Tone
Relatable · Witty · Self-aware · Optimistic